Yesterday I posted a comment on David Risley’s blog and thought it is long and good enough for a post. I hope it helps someone:

” I think the best piece of advice I was ever given is this: Get Rid of Your Fear and Laziness. All people suffer from this to a certain degree (I know I do). Everything can be profitable if marketed correctly, and information is now available everywhere, so really it’s up to you to make use of it. The only things that stop you are fear (of losing money, losing your job, being embarassed, being stalked :-), etc.) and laziness (when you just don’t wanna do anything or leave it for tomorrow or say you’re sleepy or whatever).

From my experience: I found an online cigar store and thought “damn, can they really sell them online?”. I mean, who do you imagine when you see a cigar? I, personally think of mafia bosses, gangsters and rich retired people…You get the idea, these are people that don’t use the Internet (or so is the stereotype). But I thought I’d give it a try. So I made a few PPC campaigns in AdWords, AdCenter & Y!SM, and built a small site with info about cigars. I knew nothing about them (never smoked in my life and wasn’t interested at all), but I read all the sites I found with information about them (thanks Wikipedia!) and I wrote 10×500 words articles! Then, 3 days I spent about $300, and saw no buyers, so I paused the campaigns, thinking it won’t work. But, what do you know, right the next day I saw 3 sales! People were actually buying cigars online (and I mean cigars, not cigarettes). I resumed the campaigns and let them run. The ROI after 3 weeks leveled to about %200 (first week I was losing money, then it got better), which means I was making $200 for every $100 spent. Quite good if you ask me! Now the advertiser is no longer active, and I tried another store but it didn’t work as well, but at least I had 6 months of higher profits…

I’m kinda getting sidetracked here, so here’s the point of the story: The biggest obstacles I had to overcome were: 1. I was afraid of losing money and getting into something new (you know, when you think “oh, I don’t know this, I don’t think I can do it”, etc.); 2. I was lazy (always thought “this probably won’t work, so I’ll try it when I have time”, even though I really had more than enough free time) until I got up one day and just sat at my desk and worked on this all day long. Yes, it took only one day to figure out and build everything!

Now, these 2 factors are making my MMO blog suck, cause I have like 20 posts, of which 5 aren’t mine, and I don’t seem to find the time to work on it…
I know it’s hard to overcome them (like, really hard), but maybe it will be easier for you (readers of this blog) if you know the real enemy.
Well, that was quite a long rant for me (I should make it a post on my blog :-), at least I hope it helps someone…”